White papers | Behavioral Healthcare Executive Skip to content Skip to navigation

White papers

  • How Behavioral Health Income Will Be Determined by Clinical Outcomes

    Reimbursement changes are transforming the behavioral health marketplace. As insurance payers aggressively shift toward value-based payments that emphasize value over volume, the focus on outcomes has intensified across the entire healthcare spectrum.

    Outcomes will increasingly dictate income going forward, forcing behavioral health providers to re‑examine their approach to patient care and raising new questions for investors seeking acquisitions.

    In 2010, ACOs were nonexistent; today, there are more than 700.

  • Marketing as an Investment—Not a Cost

    Not Just ANY Marketing Investments…the Right Investments.

    You want to yield optimal return on investment from content used in marketing efforts. In the treatment space this means achieving the right balance in your marketing messaging between hospitality and medical to alleviate fear and demonstrate comfort. To do so, you will need to keep the following factors in mind:

  • Health Homes: A New Vision for Quality Care

    October 2015

    One part of the Affordable Care Act of 2010 directly impacted the behavioral health industry: the creation of Health Homes to serve Medicaid patients with complex mental health and substance abuse disorders. Just a few years in, we’re starting to see the broader impact on the industry with a shift toward evidence-based care with aligned quality and outcomes measures.

  • Certified Community Behavioral health Clinics: What You Need to Know Today

    October 2015

    Make Sure You’re Prepared for the CCBHC Movement!

    The behavioral health industry has watched some recent health reform measures from a bit of a distance, but today we are on the verge of a major shift.

    Behavioral health centers need to know where they stand today, and what they need to do to prepare for the clinical, financial and technological impact of the Certified Community Behavioral Health Clinic pilot program.

  • 2015 UST Nonprofit Employee Engagement & Retention Report: A Survey of Nonprofit Executives, Supervisors and Staff

    The objective of this report is to understand the relationship between a nonprofit’s turnover and its employee engagement and retention strategies. In other words…what’s working?

    The 2015 Nonprofit Employee Engagement and Retention Survey utilized multiple choice and open-ended comments to gather data from nonprofit employees across the United States, representing diverse job titles and sub-sectors.

  • Digital Marketing Ethics in the Addiction Space

    Though a relatively new field, digital marketing has become the cornerstone of advertising and business growth across all industries. But recent controversy within the addiction field has highlighted the importance of digital marketing best practices to protect the largely vulnerable population we serve. Recovery Brands offers these comments in hope of supporting and continuing conversations of how to best harness the power of the Internet while serving our clientele with integrity.

  • Mobile Applications in Community-Based Mental Health: The Time is Now

    Behavioral health providers face increasing challenges to support larger caseloads and productivity goals, in addition to meeting ever changing regulatory and documentation requirements. As the industry transitions to value-based reimbursement models with higher emphasis on care coordination and collaborative documentation, behavioral health agencies must consider the role of mobile technology for both clinicians and clients.