White papers | Behavioral Healthcare Executive Skip to content Skip to navigation

White papers

  • How to Amp up Your SEO & Electrify Your Marketing Strategy

    We naturally gravitate toward new and shiny products, but the old and reliable brands should be remembered as the foundation for today’s hot ticket items. As true as it is for cars – think the Model “T” up to the Tesla – it is similar for your marketing strategy. We no longer use sandwich boards and flyers to promote our behavioral health facilities, but will today’s SEO be tomorrow’s successful strategy?

  • Becoming a Certified Community Behavioral Health Clinic: Strategies for a Smooth Transition

    Since their establishment in 2014, Certified Community Behavioral Health Clinics (CCBHCs) have provided the behavioral healthcare community with a new way to deliver care and cover reimbursement. However, CCBHCs follow new guidelines in order to receive funding. These guidelines, stemming from legislation S.264, outline the necessary services a CCBHC must provide by itself or through a Designated Collaborating Organization (DCO). These services include family-centered care, risk assessment, and community-based care for veterans.

  • Branding Behavioral Health: Why You Should Care

    As a behavioral healthcare professional, what is the first thing that comes to mind when you hear the word “brand”?

    If you think logo, website, marketing campaign, or your name, you are right... almost. Because so much more goes into a healthy brand. When it does, an immense amount of real value will come out of it.

  • 4 Marketing Lies You Could Do Without

    Clinicians want to be able to focus on treating patients, administrators want to keep the facility running smoothly, and executives want to ensure the money and resources are being used wisely. Between all of this, there are marketing needs for addiction treatment centers and behavioral healthcare facilities.

  • Reversing Revenue Leakage: Opportunities in Behavioral Health Practices

    Where is your money going, and are you getting everything you have earned? According to the American Counseling Association, many behavioral healthcare practices are collecting less than 85% of what is owed to them from insurance organizations.

    Every business has lots of moving parts, and this can cause things to fall through the cracks. It’s an understandable problem and not always critical, but when you are losing revenue collection opportunities – up to 15 cents of every healthcare dollar – that turns directly into money lost for your organization.

  • 7 Must-Have Manager Qualities That Drive Employee Engagement

    One out of two people have left a job at some point because of their manager.

    Are your employees part of this statistic?

    Our profile of an effective health care manager can help ensure that you have the right people in leadership roles – the kind that foster engaged employees and drive the success of your organization.

    Not everyone has what it takes to be a manager in health care, but those that do are:

  • How to Select the Best EHR: The 2018 Guide for Behavioral Healthcare Executives

    Whether your behavioral health or human services organization is dealing with the requirements of data integration, right-sized utilization, multiple payment models, increased complexity in reporting, or other changes related to value-based care, your electronic health record system is essential to your work. It makes sense to review your technology choices from time to time, especially since compliance and revenue requirements and technology are changing every day.

  • The Black Sheep of Healthcare: Behavioral and Mental Health

    As the industry works to remove the stigma of addiction treatment and behavioral healthcare from a patient’s standpoint, so must it work to remove the image of being the “black sheep” in healthcare as a whole. It is more difficult for those in need of rehabilitation to come forward and seek the necessary help if they are approaching a healthcare sector that features perceived gray areas.

  • At Work in Behavioral Health Centers

    Paperwork, compliance, bureaucracy: All these day-to-day practices are important for a behavioral healthcare center’s existence. However, when they start to inundate clinicians’ time and impede their ability to focus on patients, there needs to be a call-to-action at the facility to ensure the quality of care and employee engagement remain high while distractions are at a minimum.

Pages