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How Massive Changes on Google's Horizon Will Affect Addiction Treatment Marketing

Wednesday, October 19, 2016 | 1:00 p.m. ET, 12:00 p.m. CT

AMP, Schema and Pop-Ups, oh my! With the constantly shifting trends in addiction treatment, as well as the constantly shifting environment in digital marketing, Google has yet another series of algorithm changes and updates that will change the game all together starting now.

Learn how to navigate the coming changes with Daniel Gemp of Dreamscape Marketing, one of the leading addiction treatment marketing agencies. From his presentation, you will receive actionable insights and tactics to bolster your treatment center’s online presence and create a secure source of admissions for the future. Join this webinar to also learn how to segment your desktop and mobile efforts to have the most impact on sharing information about facility services.

Learning Objectives:

  • Identify new technology and changes from Google
  • Explain how to stay relevant during and after these changes, especially on mobile
  • Summarize tactics to get ahead with potential patients online


Daniel J. Gemp
President, CEO
Dreamscape Marketing, LLC

Daniel Gemp has been the President and CEO of Dreamscape Marketing since its founding in 2005. While at Dreamscape, Dan has originated custom strategies for the effective implementation of internet and search marketing as well as social/mobile advertising campaigns. He maintains consultative focus on extremely efficient and proprietary search engine optimization techniques focused on Return-On-Investment driven methodologies and metrics.

A graduate of Villanova University’s school of business, Dan applies financial modeling and international experience to Dreamscape’s campaigns to consult partners on a cost-per-action model. Dreamscape engineers and develops custom solutions for small to large treatment centers and recovery service providers with targeted research, products, and content-centric campaigns that result in new revenue streams, increased brand awareness, implementation of new lead development systems, and direct sales activation. With the rise of the burgeoning mobile web/app market, Dan has also positioned Dreamscape as a thought leader on system design and mobile advertising.