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Getting Paid in Behavioral Healthcare - Orange, CA


William McCormick, MBA
Chief Executive Officer, Medivance Billing Service, Inc.

William McCormick is a highly experienced healthcare professional with comprehensive skills in strategic planning, sales, operational management and implementation. Throughout his professional career, he has demonstrated the ability to lead diverse teams of professionals to new levels of success in the highly competitive healthcare industry.  William has a proven ability to successfully analyze an organization’s critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings.

With a master of Business Administration degree with a concentration in healthcare administration, “Bill” has traveled extensively serving clients in many facets of healthcare operations. Prior to entering the behavioral health industry, Bill operated one of Florida’s most successful medical equipment and home infusion pharmacy businesses which he sold to a national drug chain in 2002.

In the community, Mr. McCormick served as president of the Fort Lauderdale Branch NAACP where he championed the causes of justice, equality and job creation for local citizens. He was widely known as the civic leader who petitioned Governor Jeb Bush and received approval for the “first time in Florida’s history”, the extension of time for polls during the 2002 presidential election. William has been recognized by numerous organizations for his outstanding service and contributions throughout the United States and has recently been placed on the Florida Memorial University Board of Trustees.

Currently, William McCormick  serves as chief operating officer for Medivance Billing Service, where since his appointment, client net collections has exceeded over $160 million dollars.


Daniel J. Gemp
President, CEO — Dreamscape Marketing, LLC

Daniel Gemp has been the President and CEO of Dreamscape Marketing since its founding in 2005.  Dreamscape is a leading provider of professional business-to-business and business-to-consumer marketing strategy, patient acquisition marketing, and custom digital campaign development for addiction treatment providers.  While at Dreamscape, Dan has originated custom strategies for the effective implementation of internet and search marketing as well as social/mobile advertising campaigns.  He maintains consultative focus on extremely efficient and proprietary search engine optimization techniques focused on Return-On-Investment driven methodologies and metrics.  A graduate of Villanova University’s school of business, Dan applies financial modeling and international experience to Dreamscape’s campaigns to consult partners on a cost-per-action model.  Dreamscape engineers and develops custom solutions for small to large treatment centers and recovery service providers with targeted research, products, and content-centric campaigns that result in new revenue streams, increased brand awareness, implementation of new lead development systems, and direct sales activation.  With the rise of the burgeoning mobile web/app market, Dan has also positioned Dreamscape as a thought leader on system design and mobile advertising.


Matthew Holland
Co-founder and President of Synergistic Creations
Inventor of KnKt’d Mental Health

Matt Holland has been working in the behavioral health field collectively for over 15 plus years in 3 different States in the western United States, with a short break while serving in the United States Air Force. He has worked in various different fields to include, but not limited to: Developmental Disability, Children and Families, Residential Care, Wilderness Therapy, County Mental Health and Advocacy Organizations. He continues to advocate at the state and federal level through council and committee work and currently serves as the co-chair for AMHPAC in the State of Oregon. In the past he has been part of delegation teams, collaboratives and consulting teams. Continuing to advocate for change at multiple different levels in the national behavioral health care scene. In mid-summer of 2014 Matt started a company named Synergistic Creations in Oregon. Its primary aim is to change the way the Behavioral Health and Physical Health providers connect with consumers. The first product from Synergistic Creations is KnKt’d Mental Health and will be released in mid-2015. KnKt'd Mental Health is a progressively triggered system (app/database/website) that will help consumers and providers work collaboratively towards a place of better wellness. The aim of the product is to increase connectedness between providers and consumers and may: reduce recidivism, increase accountability, reduce no-show rates, reduce self-harm, increase wellness, decrease costs and length of treatment, increase collaborative treatment approaches, increase person centered treatment and provide data for consumers, providers and funders to help focus treatment approaches and funding allocations.