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Brain Resource appoints new U.S. CEO

December 16, 2011
by News release
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Brain Resource, developer of innovative cognitive assessments and brain fitness games used by clinicians, employers and consumers to improve brain function, has appointed Gregory A. Bayer, PhD, as CEO of its U.S. operations. Brain Resource recently opened its U.S. headquarters in San Francisco.

"Greg is widely recognized in the behavioral health industry for his comprehensive understanding of the interplay between cognitive function, mental health and behavioral aspects of an individual's overall health status," said Evian Gordon, Ph.D., MBBCh., chairman and chief executive of Brain Resource. "We are excited to have someone of his talent and ability to take the helm and, with his entrepreneurial leadership, grow our U.S. presence."

Previously, Bayer served as chief executive officer of OptumHealth Behavioral Solution, a subsidiary of United Health Group. He led a team responsible for managing behavioral health, wellness and employee assistance programs that served approximately 43 million members. Under his leadership, OptumHealth doubled its revenue, entered new markets and achieved a leading market position both domestically and internationally.

Prior to joining OptumHealth, Bayer served as executive vice president for Magellan Health Services and president of the Employer Division. He also held the position of senior vice president of clinical and network operations at Human Affairs International, a division of Aetna.

"I am honored to join Brain Resource at such an exciting time to witness the emergence of new models of behavioral healthcare and be able to contribute to the innovation and paradigm shifts that increase awareness of brain health and function," Bayer said. "Incorporating both the cognitive and behavioral aspects of a person's health, Brain Resource products combine integrative neuroscience with behavioral health practice, resulting in innovative solutions for stress management, improved wellness programs and enhanced decision support for both clinicians and consumers."

Bayer earned his B.A. in Psychology and M.S. in Counseling from Miami University in Ohio. He received his PhD in Counseling Psychology from Ball State University in Indiana. A frequent speaker and author on a variety of employee benefit and behavioral health related topics, Bayer has assisted Fortune 500 companies and health plans in designing and delivering behavioral health programs that are cost effective and integrated with wellness and medical benefits.

He is also active in the community, serving as co-chair of Contra Costa Interfaith Housing, an organization dedicated to breaking the cycle of homelessness through permanent, affordable housing and supportive programming.