Blue Cross/Blue Shield of Florida names new BH service provider | Behavioral Healthcare Executive Skip to content Skip to navigation

Blue Cross/Blue Shield of Florida names new BH service provider

July 5, 2011
by News release
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Jacksonville, Fla. — Blue Cross and Blue Shield of Florida (BCBSF), Inc. and New Directions Behavior Health, LLC, have announced a new business partnership that will benefit BCBSF members across the state of Florida.

New Directions Behavioral Health will now become a provider of behavioral health services for BCBSF's members residing in the state, and will actively serve approximately 5.4 million members across the nation with the addition of the BCBSF members.

New Directions offers a wide variety of managed behavioral healthcare programs and services to its clients. The company is recognized as one of the thought leaders in the behavioral health field and is experiencing significant growth, and more than tripled the number of individuals served between 2008 and 2011.

BCBSF members will benefit from the relationship as New Directions provides an integrated solution that coordinates all of a patient's behavioral health care needs.

"The Mental Health Parity and Addiction Equity Act of 2008 puts pressure on employers to provide quality behavioral health care while continuing to contain costs," said Dr. Jonathan Gavras, chief medical officer and senior vice president for BCBSF. "New Directions has the experience and processes that can aid BCBSF customers in these efforts."

"We're excited about the opportunities this partnership brings to both organizations," said John Quick, President and CEO of New Directions. "This collaboration expands our commitment to integrating behavioral health and medical care. We look forward to working together with Blue Cross and Blue Shield of Florida to improve behavioral health care for their members while reducing unnecessary costs."

BCBSF members who are interesting in finding behavior health network providers in the state can access and search in the "My Blue Service" section on the company's website, or contact BCBSF Care Consultants at 800-FLA-BLUE (352-2583) for more information.