Autism-services provider Educational Services of America has rebranded as ChanceLight Behavioral Health and Education. According to the company, the new name was selected to more accurately communicate the scope and nature of the company's behavioral health and education services and to reflect a historic connection.
"During World War II, pilots in difficulty could request a powerful light at the end of the runway to help guide them safely home," Mark Claypool, ChanceLight president and CEO, said in the announcement. "That light was called a chance light.”
In addition to the new name, the company introduced a new tag line, "Changing the Direction of Children's Lives," and launched a new website.
Founded by Claypool in 1999, ChanceLight works with more than 14,000 clients and students in 26 states who have autism spectrum and related disorders and with students who have not been successful in a traditional school setting. It has made several acquisitions since, including Early Autism Project in 2013.