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Rowling named new CEO of Origins

March 16, 2018  |  Julie Miller, Editor in Chief

Robert Rowling Jr. has been named chief executive officer of Origins Behavioral HealthCare, replacing Drew Rothermel, who held the position since April 2014.

Consider the value of equine therapy

February 15, 2018  |  Brian Albright

Equine therapy programs are found at large and small providers, and can either be operated on-site or contracted out in the case of providers that don’t want to absorb the expense of boarding their own horses.

NAATP enforces ethical marketing standards

January 10, 2018  |  Julie Miller, Editor in Chief

Executive Director Marvin Ventrell says that NAATP is taking a bold step by making ethical business and clinical operations requisites of membership for the first time.

8 behavioral health trends for 2018

December 22, 2017  |  Julie Miller, Editor in Chief

In looking at the big picture in overall healthcare trends for the new year, several issues come to mind for behavioral health.

Ethics hearing an eye-opener for House committee

December 13, 2017  |  Julie Miller, Editor in Chief

Behavioral health experts offered critical details to congressional leaders about the ethical and legal concerns that have emerged in the addiction treatment industry.

A clearer NAATP ethics code may shut some members out of organization

December 11, 2017  |  Gary A. Enos, Contributing Editor

The National Association of Addiction Treatment Providers (NAATP) appears poised to make 2018 a signature year for weeding out unethical business conduct.

HIPAA requirements extend to outsourced work

December 11, 2017  |  Alicia Hoisington

Ensure vendors’ privacy protocols are up to standard, as treatment centers can be held liable for business associates’ health data privacy violations.

User perspective drives new Sunspire site design

December 8, 2017  |  Tom Valentino, Senior Editor

In building its newly launched website, Sunspire Health shifted its focus from traditional advertising and marketing to answering users’ questions about their treatment options. 

Google policy is a work in progress

November 8, 2017  |  Julie Miller, Editor in Chief

Ever since Google changed its policy on AdWords for addiction services, the treatment industry has wrestled with mixed feelings. However, it's important to remember that the policy is still evolving. 

How to align marketing with big-picture goals

October 25, 2017  |  Alicia Hoisington

When the team at Footprints to Recovery took a step back to evaluate the organization’s marketing efforts, they found that their messaging didn’t quite align with the patients they were treating and hoping to target.

How to determine your cost per acquisition and why it matters to rehab marketers

October 16, 2017  |  Gerald Ong

Measuring lead generation is a necessary—and often a forgotten—step in evaluating the rate at which individuals reach your rehab facility through its digital marketing materials.

Industry input led to Google decision to halt ads for addiction treatment

September 15, 2017  |  Julie Miller, Editor in Chief

Google has temporarily stopped selling certain types of advertisements related to addiction treatment. And it’s clear that the search engine giant made the move based on input from treatment industry insiders.


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