Marketing | Behavioral Healthcare Executive Skip to content Skip to navigation

Marketing

Treatment centers increasingly tapping into the value of their alumni

August 30, 2018  |  Gary A. Enos, Contributing Editor
article

A new white paper from Treatment Professionals in Alumni Services (TPAS) discusses the mutual benefits of diversified alumni programming for former patients.

Hazelden Betty Ford claims unauthorized use of name in lawsuit

August 23, 2018  |  Tom Valentino, Senior Editor
article

The suit alleges Freedom Healthcare of America, which does business as Addiction Campuses, as well as Addiction Enders and its proprietor, engaged in unauthorized use of its intellectual properties to recruit patients.

Facebook to require treatment centers to obtain certification from monitoring firm

August 9, 2018  |  Tom Valentino, Senior Editor
article

Facebook on Thursday announced that, effective immediately, treatment centers will be required to obtain certification through the online monitoring firm LegitScript in order to advertise on the social media platform.

Treatment centers secure inaugural AdWords certifications

July 26, 2018  |  Julie Miller
article

The first class of certified providers now can purchase the industry’s most sought-after AdWords on Google after a months-long hiatus was instituted by the search engine giant.

TCEM 18: Marketing plans must go beyond AdWords

May 3, 2018  |  Julie Miller, Editor in Chief
article

Addiction treatment providers might be anxious to see AdWords sales re-emerge in July, but experts advise that there’s far more to consider in your marketing strategy.

TCEM 18: Great leadership requires mindfulness

May 1, 2018  |  Julie Miller, Editor in Chief
article

Even the most seasoned leaders in behavioral health will find themselves checking their perspectives during times of change.

Programs preach ethical, effective marketing

April 30, 2018  |  Tom Valentino, Senior Editor
article

Unscrupulous marketers have damaged the addiction treatment industry’s reputation, but new certification programs aim to win back the public’s trust.

New Google policy aims for slow rollout

April 19, 2018  |  Julie Miller, Editor in Chief
article

The new Google AdWords policy requires a 12-measure certification process for advertisers, and officials say some of the finer details will emerge as the standards are put into everyday practice.

Google institutes treatment center background checks

April 18, 2018  |  Julie Miller, Editor in Chief
article

A new certification process for online advertising will require treatment centers to reveal their facility locations, clinical competencies, website ownership and more.

Pages

Subscribe to Marketing