Addiction treatment providers might be anxious to see AdWords sales re-emerge in July, but experts advise that there’s far more to consider in your marketing strategy.
Even the most seasoned leaders in behavioral health will find themselves checking their perspectives during times of change.
Unscrupulous marketers have damaged the addiction treatment industry’s reputation, but new certification programs aim to win back the public’s trust.
The new Google AdWords policy requires a 12-measure certification process for advertisers, and officials say some of the finer details will emerge as the standards are put into everyday practice.
A new certification process for online advertising will require treatment centers to reveal their facility locations, clinical competencies, website ownership and more.
Robert Rowling Jr. has been named chief executive officer of Origins Behavioral HealthCare, replacing Drew Rothermel, who held the position since April 2014.
Equine therapy programs are found at large and small providers, and can either be operated on-site or contracted out in the case of providers that don’t want to absorb the expense of boarding their own horses.
Executive Director Marvin Ventrell says that NAATP is taking a bold step by making ethical business and clinical operations requisites of membership for the first time.
In looking at the big picture in overall healthcare trends for the new year, several issues come to mind for behavioral health.
Behavioral health experts offered critical details to congressional leaders about the ethical and legal concerns that have emerged in the addiction treatment industry.
The National Association of Addiction Treatment Providers (NAATP) appears poised to make 2018 a signature year for weeding out unethical business conduct.
View issues archive
Get the Digital Edition