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TCEM 18: Marketing plans must go beyond AdWords

May 3, 2018  |  Julie Miller, Editor in Chief
article

Addiction treatment providers might be anxious to see AdWords sales re-emerge in July, but experts advise that there’s far more to consider in your marketing strategy.

TCEM 18: Great leadership requires mindfulness

May 1, 2018  |  Julie Miller, Editor in Chief
article

Even the most seasoned leaders in behavioral health will find themselves checking their perspectives during times of change.

Programs preach ethical, effective marketing

April 30, 2018  |  Tom Valentino, Senior Editor
article

Unscrupulous marketers have damaged the addiction treatment industry’s reputation, but new certification programs aim to win back the public’s trust.

New Google policy aims for slow rollout

April 19, 2018  |  Julie Miller, Editor in Chief
article

The new Google AdWords policy requires a 12-measure certification process for advertisers, and officials say some of the finer details will emerge as the standards are put into everyday practice.

Google institutes treatment center background checks

April 18, 2018  |  Julie Miller, Editor in Chief
article

A new certification process for online advertising will require treatment centers to reveal their facility locations, clinical competencies, website ownership and more.

Rowling named new CEO of Origins

March 16, 2018  |  Julie Miller, Editor in Chief
article

Robert Rowling Jr. has been named chief executive officer of Origins Behavioral HealthCare, replacing Drew Rothermel, who held the position since April 2014.

Consider the value of equine therapy

February 15, 2018  |  Brian Albright
article

Equine therapy programs are found at large and small providers, and can either be operated on-site or contracted out in the case of providers that don’t want to absorb the expense of boarding their own horses.

NAATP enforces ethical marketing standards

January 10, 2018  |  Julie Miller, Editor in Chief
article

Executive Director Marvin Ventrell says that NAATP is taking a bold step by making ethical business and clinical operations requisites of membership for the first time.

8 behavioral health trends for 2018

December 22, 2017  |  Julie Miller, Editor in Chief
article

In looking at the big picture in overall healthcare trends for the new year, several issues come to mind for behavioral health.

Ethics hearing an eye-opener for House committee

December 13, 2017  |  Julie Miller, Editor in Chief
article

Behavioral health experts offered critical details to congressional leaders about the ethical and legal concerns that have emerged in the addiction treatment industry.

A clearer NAATP ethics code may shut some members out of organization

December 11, 2017  |  Gary A. Enos, Contributing Editor
article

The National Association of Addiction Treatment Providers (NAATP) appears poised to make 2018 a signature year for weeding out unethical business conduct.

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