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Industry won’t wait for Congress to conquer fraud

August 16, 2018  |  Julie Miller
article

Recent efforts indicate that the addiction treatment industry is looking to self-regulate rather than wait for legislation to catch up.

Facebook to require treatment centers to obtain certification from monitoring firm

August 9, 2018  |  Tom Valentino, Senior Editor
article

Facebook on Thursday announced that, effective immediately, treatment centers will be required to obtain certification through the online monitoring firm LegitScript in order to advertise on the social media platform.

Treatment centers secure inaugural AdWords certifications

July 26, 2018  |  Julie Miller
article

The first class of certified providers now can purchase the industry’s most sought-after AdWords on Google after a months-long hiatus was instituted by the search engine giant.

Advocacy group launches online directory

June 5, 2018  |  Julie Miller, Editor in Chief
article

Addiction Policy Forum (APF) has launched its new Addiction Resource Center, which includes a directory of treatment providers listed by county.

House seeks intimate details from call centers about business practices

May 31, 2018  |  Julie Miller, Editor in Chief
article

The House Energy and Commerce Committee sent letters to the executives of eight call center organizations, asking more than two dozen questions about referrals, payment structure, disclosures, paid ads and more.

Is treating depression the answer to solving the opioid crisis?

May 23, 2018  |  Ron Manderscheid, Executive Director, NACBHDD and NARMH
blog

Is treating depression the answer to solving the opioid crisis? These deliberations were held as part of Mental Health Awareness Month, hosted by Rep. Grace Napolitano (D-CA) and Rep. John Katko (R-NY), Co-Chairs of the House Mental Health Caucus.

 

Addressing the crisis in older adult mental health

May 17, 2018  |  Ron Manderscheid, PhD, Exec Dir, NACBHDD and NARMH
blog

We can predict that by 2060, more than 20 million seniors will be in need of some form of behavioral health services. Yet, at present, behavioral health services for seniors are at best an afterthought. Little or no focus exists on this issue in our key...

TCEM 18: Marketing plans must go beyond AdWords

May 3, 2018  |  Julie Miller, Editor in Chief
article

Addiction treatment providers might be anxious to see AdWords sales re-emerge in July, but experts advise that there’s far more to consider in your marketing strategy.

TCEM 18: Six tips for controlling the message in times of crisis

May 2, 2018  |  Julie Miller, Editor in Chief
article

In times of crisis, an executive will first seek to ensure safety of patients and staff, but there’s clearly more to manage when the media comes calling.

Programs preach ethical, effective marketing

April 30, 2018  |  Tom Valentino, Senior Editor
article

Unscrupulous marketers have damaged the addiction treatment industry’s reputation, but new certification programs aim to win back the public’s trust.

Be aware of the latest fraud schemes

April 27, 2018  |  Julie Miller, Editor in Chief
blog

As prosecutors continue to shut down exploitive sober homes and treatment center operations, new schemes are emerging that you should be aware of.

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