Behavioral health leaders are putting their heads together to create the forthcoming Addiction Treatment Provider Guidebook, which will serve as an educational tool for communities as much as a standards-setting document for program operators.
Behavioral healthcare facilities are often positioned with similar missions, similar service offerings and even similar-sounding names that can make it difficult to stand apart. Establishing a unique identity has become a business imperative.
One of the largest referral sources for addiction treatment centers is the internet, and that channel could see some changes this year. It’s surprising that more healthcare leaders haven’t weighed in on net neutrality.
Experts agree that by adopting marketing and program design strategies that specifically speak to baby boomers and older adults, treatment centers can reach more patients in need and gain more referrals.