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Consider the value of equine therapy

February 15, 2018  |  Brian Albright
article

Equine therapy programs are found at large and small providers, and can either be operated on-site or contracted out in the case of providers that don’t want to absorb the expense of boarding their own horses.

NAATP enforces ethical marketing standards

January 10, 2018  |  Julie Miller, Editor in Chief
article

Executive Director Marvin Ventrell says that NAATP is taking a bold step by making ethical business and clinical operations requisites of membership for the first time.

Ethics hearing an eye-opener for House committee

December 13, 2017  |  Julie Miller, Editor in Chief
article

Behavioral health experts offered critical details to congressional leaders about the ethical and legal concerns that have emerged in the addiction treatment industry.

HIPAA requirements extend to outsourced work

December 11, 2017  |  Alicia Hoisington
article

Ensure vendors’ privacy protocols are up to standard, as treatment centers can be held liable for business associates’ health data privacy violations.

User perspective drives new Sunspire site design

December 8, 2017  |  Tom Valentino, Senior Editor
article

In building its newly launched website, Sunspire Health shifted its focus from traditional advertising and marketing to answering users’ questions about their treatment options. 

TCIV: Meet clients where they’re at—really

December 6, 2017  |  Julie Miller, Editor in Chief
article

Most treatment centers pride themselves on their individualized approach to care and how well they’re able to “meet clients where they’re at.” Paul Auchterlonie has a novel message for providers: You’re doing it wrong.

Websites can be valuable assets

November 14, 2017  |  Julie Miller, Editor in Chief
article

While websites can be valuable assets that bring patients into your treatment center, experts specify that some websites hold more financial potential than others.

Google policy is a work in progress

November 8, 2017  |  Julie Miller, Editor in Chief
blog

Ever since Google changed its policy on AdWords for addiction services, the treatment industry has wrestled with mixed feelings. However, it's important to remember that the policy is still evolving. 

How to align marketing with big-picture goals

October 25, 2017  |  Alicia Hoisington
article

When the team at Footprints to Recovery took a step back to evaluate the organization’s marketing efforts, they found that their messaging didn’t quite align with the patients they were treating and hoping to target.

How to determine your cost per acquisition and why it matters to rehab marketers

October 16, 2017  |  Gerald Ong
Perspectives

Measuring lead generation is a necessary—and often a forgotten—step in evaluating the rate at which individuals reach your rehab facility through its digital marketing materials.

Why values and ethics are good for business

September 25, 2017  |  Doug Tieman
Perspectives

Taking an ethical approach and putting best practices and standards in place may not always appear financially beneficial to addiction treatment organizations in the short term, but the effort will pay off by sustaining the business for the long...

Industry input led to Google decision to halt ads for addiction treatment

September 15, 2017  |  Julie Miller, Editor in Chief
article

Google has temporarily stopped selling certain types of advertisements related to addiction treatment. And it’s clear that the search engine giant made the move based on input from treatment industry insiders.

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