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How reversing net neutrality might affect your business

June 6, 2017  |  Julie Miller, Editor in Chief
article

One of the largest referral sources for addiction treatment centers is the internet, and that channel could see some changes this year. It’s surprising that more healthcare leaders haven’t weighed in on net neutrality.

What will stop patient brokering?

May 26, 2017  |  Julie Miller, Editor in Chief
blog

We know catching the bad guy is too little too late—the patient has already been hurt by then. Maybe the real investment should be in educating the public with an unprecedented campaign.

TCEM: 5 things to know about fraud investigations

May 19, 2017  |  BHE Staff
article

Attorney Anelia Shaheed recently spoke at the Treatment Center Executive & Marketing Retreat, highlighting critical information for every marketer and treatment center leader.

TCEM: Proving value will be the challenge for the future

May 18, 2017  |  BHE Staff
article

At the Treatment Center Executive and Marketing Retreat, CEO Doug Tieman recommended that today’s treatment centers begin by prioritizing their revenue path and expansion strategies.

Florida law will crack down on patient brokering

May 10, 2017  |  Gary A. Enos
article

Gov. Rick Scott is expected to sign a bill into law that will prohibit providers and recovery residence operators from engaging in deceptive marketing tactics.

4 ways to market to older adults

May 8, 2017  |  Jill Sederstrom
article

Experts agree that by adopting marketing and program design strategies that specifically speak to baby boomers and older adults, treatment centers can reach more patients in need and gain more referrals.

3 ways to combat negative reviews

March 7, 2017  |  Ruchi Dhami
Perspectives

While consumer reviews can be your greatest strength, the truth is, there are elements that remain out of a business's control. Here are three things you can do to manage reviews.

Open your eyes to ethical issues

March 1, 2017  |  Julie Miller, Editor in Chief
blog

For the future, one of the most pressing questions to ask will be how industry leaders might separate malice from ignorance.

Ethics Survey: Behavioral health leaders examine industry conduct

March 1, 2017  |  Julie Miller, Editor in Chief
article

It’s difficult to quantify the prevalence of unethical practices in behavioral health, but most agree it's more a case of criminal enterprise than treatment centers gone bad. See the survey results with expert analysis.

Ethics Survey: Black hat marketing baffles the best providers

March 1, 2017  |  Julie Miller, Editor in Chief
article

Rosecrance Health Network found out even the most established treatment center organization can be the target of sneaky maneuvers by "black hat" marketers.

10 ways private equity investors evaluate addiction treatment centers

February 13, 2017  |  Ron Lebow and Kelly M. Hagemann
article

The first priority for an equity investor is to perform the diligence necessary to uncover problem areas and ensure a return on investment.

Music programs play a part in treatment

February 10, 2017  |  Donna Marbury
article

Helping patients enhance personal expression by creating their own music is one tool that treatment centers are increasingly using to make better connections.

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