When the team at Footprints to Recovery took a step back to evaluate the organization’s marketing efforts, they found that their messaging didn’t quite align with the patients they were treating and hoping to target.
Taking an ethical approach and putting best practices and standards in place may not always appear financially beneficial to addiction treatment organizations in the short term, but the effort will pay off by sustaining the business for the long...
September 15, 2017 | Julie Miller, Editor in Chief
Google has temporarily stopped selling certain types of advertisements related to addiction treatment. And it’s clear that the search engine giant made the move based on input from treatment industry insiders.
Behavioral health leaders are putting their heads together to create the forthcoming Addiction Treatment Provider Guidebook, which will serve as an educational tool for communities as much as a standards-setting document for program operators.
Behavioral healthcare facilities are often positioned with similar missions, similar service offerings and even similar-sounding names that can make it difficult to stand apart. Establishing a unique identity has become a business imperative.
One of the largest referral sources for addiction treatment centers is the internet, and that channel could see some changes this year. It’s surprising that more healthcare leaders haven’t weighed in on net neutrality.