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New Google policy aims for slow rollout

April 19, 2018  |  Julie Miller, Editor in Chief
article

The new Google AdWords policy requires a 12-measure certification process for advertisers, and officials say some of the finer details will emerge as the standards are put into everyday practice.

Google institutes treatment center background checks

April 18, 2018  |  Julie Miller, Editor in Chief
article

A new certification process for online advertising will require treatment centers to reveal their facility locations, clinical competencies, website ownership and more.

Center For Discovery acquires Cliffside Malibu

April 16, 2018  |  Julie Miller, Editor in Chief
article

Center For Discovery and Cliffside Malibu are merging to form the newly created parent company, Discovery Behavioral Health, under private equity firm Webster Capital.

Market need drives growth for Footprints

April 13, 2018  |  Julie Miller, Editor in Chief
article

It’s shaping up to be a year of growth for treatment centers. This is certainly true for Footprints to Recovery, which has three new centers in the pipeline and is in the process of completing two other launches.

Rowling named new CEO of Origins

March 16, 2018  |  Julie Miller, Editor in Chief
article

Robert Rowling Jr. has been named chief executive officer of Origins Behavioral HealthCare, replacing Drew Rothermel, who held the position since April 2014.

AAC outcomes study confirms industry efficacy

February 22, 2018  |  Tom Valentino, Senior Editor
article

American Addiction Centers hopes to change perceptions about treatment efficacy across the field with the release of its first patient outcomes study.

Consider the value of equine therapy

February 15, 2018  |  Brian Albright
article

Equine therapy programs are found at large and small providers, and can either be operated on-site or contracted out in the case of providers that don’t want to absorb the expense of boarding their own horses.

NAATP enforces ethical marketing standards

January 10, 2018  |  Julie Miller, Editor in Chief
article

Executive Director Marvin Ventrell says that NAATP is taking a bold step by making ethical business and clinical operations requisites of membership for the first time.

Ethics hearing an eye-opener for House committee

December 13, 2017  |  Julie Miller, Editor in Chief
article

Behavioral health experts offered critical details to congressional leaders about the ethical and legal concerns that have emerged in the addiction treatment industry.

HIPAA requirements extend to outsourced work

December 11, 2017  |  Alicia Hoisington
article

Ensure vendors’ privacy protocols are up to standard, as treatment centers can be held liable for business associates’ health data privacy violations.

User perspective drives new Sunspire site design

December 8, 2017  |  Tom Valentino, Senior Editor
article

In building its newly launched website, Sunspire Health shifted its focus from traditional advertising and marketing to answering users’ questions about their treatment options. 

TCIV: Meet clients where they’re at—really

December 6, 2017  |  Julie Miller, Editor in Chief
article

Most treatment centers pride themselves on their individualized approach to care and how well they’re able to “meet clients where they’re at.” Paul Auchterlonie has a novel message for providers: You’re doing it wrong.

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