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Websites can be valuable assets

November 14, 2017  |  Julie Miller, Editor in Chief
article

While websites can be valuable assets that bring patients into your treatment center, experts specify that some websites hold more financial potential than others.

Google policy is a work in progress

November 8, 2017  |  Julie Miller, Editor in Chief
blog

Ever since Google changed its policy on AdWords for addiction services, the treatment industry has wrestled with mixed feelings. However, it's important to remember that the policy is still evolving. 

How to align marketing with big-picture goals

October 25, 2017  |  Alicia Hoisington
article

When the team at Footprints to Recovery took a step back to evaluate the organization’s marketing efforts, they found that their messaging didn’t quite align with the patients they were treating and hoping to target.

How to determine your cost per acquisition and why it matters to rehab marketers

October 16, 2017  |  Gerald Ong
Perspectives

Measuring lead generation is a necessary—and often a forgotten—step in evaluating the rate at which individuals reach your rehab facility through its digital marketing materials.

Why values and ethics are good for business

September 25, 2017  |  Doug Tieman
Perspectives

Taking an ethical approach and putting best practices and standards in place may not always appear financially beneficial to addiction treatment organizations in the short term, but the effort will pay off by sustaining the business for the long...

Industry input led to Google decision to halt ads for addiction treatment

September 15, 2017  |  Julie Miller, Editor in Chief
article

Google has temporarily stopped selling certain types of advertisements related to addiction treatment. And it’s clear that the search engine giant made the move based on input from treatment industry insiders.

Can you count on IOP as a growth segment?

August 7, 2017  |  Julie Miller, Editor in Chief
article

Because of its flexibility and affordability, intensive outpatient is favored by payers and patients.

NAATP guide will put ethical practices in writing

August 4, 2017  |  Julie Miller, Editor in Chief
article

Behavioral health leaders are putting their heads together to create the forthcoming Addiction Treatment Provider Guidebook, which will serve as an educational tool for communities as much as a standards-setting document for program operators.

It's time to differentiate your brand

August 1, 2017  |  Jill Sederstrom
article

Behavioral healthcare facilities are often positioned with similar missions, similar service offerings and even similar-sounding names that can make it difficult to stand apart. Establishing a unique identity has become a business imperative.

7 interesting things about Florida’s marketing application and why it matters to everyone

July 5, 2017  |  Julie Miller, Editor in Chief
blog

Florida's new license application for addiction-treatment marketing-service providers appears to be pretty thorough. See what you think.

How Florida is setting a precedent for ethics

June 30, 2017  |  Julie Miller, Editor in Chief
blog

Florida is now setting a precedent for other states with Gov. Rick Scott signing a comprehensive bill this week that will aim to reduce unethical practices in the addiction treatment business.

How reversing net neutrality might affect your business

June 6, 2017  |  Julie Miller, Editor in Chief
article

One of the largest referral sources for addiction treatment centers is the internet, and that channel could see some changes this year. It’s surprising that more healthcare leaders haven’t weighed in on net neutrality.

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