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Can you count on IOP as a growth segment?

August 7, 2017  |  Julie Miller, Editor in Chief
article

Because of its flexibility and affordability, intensive outpatient is favored by payers and patients.

NAATP guide will put ethical practices in writing

August 4, 2017  |  Julie Miller, Editor in Chief
article

Behavioral health leaders are putting their heads together to create the forthcoming Addiction Treatment Provider Guidebook, which will serve as an educational tool for communities as much as a standards-setting document for program operators.

It's time to differentiate your brand

August 1, 2017  |  Jill Sederstrom
article

Behavioral healthcare facilities are often positioned with similar missions, similar service offerings and even similar-sounding names that can make it difficult to stand apart. Establishing a unique identity has become a business imperative.

7 interesting things about Florida’s marketing application and why it matters to everyone

July 5, 2017  |  Julie Miller, Editor in Chief
blog

Florida's new license application for addiction-treatment marketing-service providers appears to be pretty thorough. See what you think.

How Florida is setting a precedent for ethics

June 30, 2017  |  Julie Miller, Editor in Chief
blog

Florida is now setting a precedent for other states with Gov. Rick Scott signing a comprehensive bill this week that will aim to reduce unethical practices in the addiction treatment business.

How reversing net neutrality might affect your business

June 6, 2017  |  Julie Miller, Editor in Chief
article

One of the largest referral sources for addiction treatment centers is the internet, and that channel could see some changes this year. It’s surprising that more healthcare leaders haven’t weighed in on net neutrality.

What will stop patient brokering?

May 26, 2017  |  Julie Miller, Editor in Chief
blog

We know catching the bad guy is too little too late—the patient has already been hurt by then. Maybe the real investment should be in educating the public with an unprecedented campaign.

TCEM: 5 things to know about fraud investigations

May 19, 2017  |  BHE Staff
article

Attorney Anelia Shaheed recently spoke at the Treatment Center Executive & Marketing Retreat, highlighting critical information for every marketer and treatment center leader.

TCEM: Proving value will be the challenge for the future

May 18, 2017  |  BHE Staff
article

At the Treatment Center Executive and Marketing Retreat, CEO Doug Tieman recommended that today’s treatment centers begin by prioritizing their revenue path and expansion strategies.

Florida law will crack down on patient brokering

May 10, 2017  |  Gary A. Enos
article

Gov. Rick Scott is expected to sign a bill into law that will prohibit providers and recovery residence operators from engaging in deceptive marketing tactics.

4 ways to market to older adults

May 8, 2017  |  Jill Sederstrom
article

Experts agree that by adopting marketing and program design strategies that specifically speak to baby boomers and older adults, treatment centers can reach more patients in need and gain more referrals.

3 ways to combat negative reviews

March 7, 2017  |  Ruchi Dhami
Perspectives

While consumer reviews can be your greatest strength, the truth is, there are elements that remain out of a business's control. Here are three things you can do to manage reviews.

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