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NAATP enforces ethical marketing standards

January 10, 2018  |  Julie Miller, Editor in Chief
article

Executive Director Marvin Ventrell says that NAATP is taking a bold step by making ethical business and clinical operations requisites of membership for the first time.

Engagement is an essential part of the solution to the workforce shortage

December 21, 2017  |  Michael Flora
Perspectives

Not being able to meet the demand for behavioral health services is one thing, but the workforce crisis is further exacerbated by high turnover rates as employees take advantage of a competitive job market.

A clearer NAATP ethics code may shut some members out of organization

December 11, 2017  |  Gary A. Enos, Contributing Editor
article

The National Association of Addiction Treatment Providers (NAATP) appears poised to make 2018 a signature year for weeding out unethical business conduct.

How sexual harassment affects patients, clinicians and leaders

December 1, 2017  |  Julie Miller, Editor in Chief
article

Behavioral health leaders might be seeing new demand for treatment of stress disorders related to sexual harassment. They should be equally concerned about harassment policies in their own organizations.

How to counteract media bias against treatment centers

November 22, 2017  |  Julie Miller, Editor in Chief
blog

Mainstream media tends to be biased against providers, painting a grim picture of profiteering and exploitation. But Addiction Campuses found that some outlets are open to the real story of recovery.

How to prioritize behavioral health during disaster recovery

November 20, 2017  |  Barry M. Smith
Perspectives

It serves as a reminder that while disaster recovery efforts must first focus on physical health and safety, it’s also imperative to prioritize behavioral health as a part of disaster recovery.

Google policy is a work in progress

November 8, 2017  |  Julie Miller, Editor in Chief
blog

Ever since Google changed its policy on AdWords for addiction services, the treatment industry has wrestled with mixed feelings. However, it's important to remember that the policy is still evolving. 

How to align marketing with big-picture goals

October 25, 2017  |  Alicia Hoisington
article

When the team at Footprints to Recovery took a step back to evaluate the organization’s marketing efforts, they found that their messaging didn’t quite align with the patients they were treating and hoping to target.

Integrity House sees hospital role as timely in fighting opioid crisis

October 12, 2017  |  Gary A. Enos, Contributing Editor
article

Integrity House has partnered with a community behavioral health organization and a medical school to assume operations of a major county-owned hospital in New Jersey

Flood will become CEO of Ashley in January

September 28, 2017  |  Gary A. Enos, Contributing Editor
article

In several respects, Rebecca Flood sees her move to Ashley Addiction Treatment as a homecoming.

Why values and ethics are good for business

September 25, 2017  |  Doug Tieman
Perspectives

Taking an ethical approach and putting best practices and standards in place may not always appear financially beneficial to addiction treatment organizations in the short term, but the effort will pay off by sustaining the business for the long...

JourneyPure builds continuum with new outpatient centers

September 21, 2017  |  Julie Miller, Editor in Chief
article

JourneyPure is focusing on launching new outpatient centers with expectations that the organization will have 13 centers operational by the end of the year.

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