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Promoting Good Health

May 30, 2014
by Ron Manderscheid
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Promotion of good health does represent an exceptional opportunity for behavioral health going forward.

Efforts to promote good health and to prevent disease always are preferred strategies over efforts to treat disease. Yet, we spend far too little time, attention, and effort on either of these strategies. Both remain very underdeveloped in behavioral health. This reality persists despite the fact that both are included in the Essential Health Benefit and the Medicaid Alternative Benefit mandated by the Affordable Care Act (ACA).

We must begin with some basic distinctions. First, health and disease are two different personal states rather than two features of a single state. For this reason, health promotion and disease prevention imply different interventions, even though these interventions may have cross-effects. Second, because health promotion, per se, not only can improve personal health, but also prevent or delay disease onset, it is very important that we engage in both types of interventions at the same time. Ideally, both should be started very early in life. Third, because our current “health care” system is oriented principally toward disease treatment, we will need to make major modifications to our current health care infrastructure in order to incorporate health promotion and disease prevention.

This commentary will focus on health promotion; a future commentary will focus on disease prevention. The World Health Organization defines health promotion as the “process of enabling people to increase control over their health and its determinants, and thereby improve their health.”

Our concepts of positive health and how to promote it are emerging rapidly from the field of positive psychology. Intuitively, we understand the basic features of positive health: healthy people are happy, engaged, energized, and living life fully in their communities. They also have positive regard for themselves, and they have positive regard for family members, friends, co-workers, and neighbors. They have control over their health. 

The things in peoples’ lives that determine one’s life chances also can foster or inhibit positive health. For example, a supportive family and community can contribute to one’s positive health; poverty and social exclusion can detract from it. Disease and disability can detract as well. Thus, we speak of “disability-adjusted life years”, i.e., total expected years of life minus years of life lost to premature mortality minus years of life diminished due to disease and disability. Thus, gaining control over the determinants of health is equally important in promoting good health.

What actions will be required to develop the interventions needed to promote good health? Several obvious steps would include:



Ron Manderscheid

Exec. Dir., NACBHDD and NARMH

Ron Manderscheid


Ron Manderscheid, Ph.D., serves as the Executive Director of the National Association of County...

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