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Fundraising plans for non-profits

October 1, 2008
by Nelson W. Burns
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I am often asked in my business what “fund-raising event” brings in the most dollars for the amount of work? And, I am flooded with publications in the mail selling this specialist or this fundraising model that promises the best results in raising philanthropic dollars.

What I find is one of the most important predictors of effective fundraising strategies is the simple idea of; one, having a written plan within a time frame; two, assigning someone accountable to accomplishing the plan; three, involving key volunteers in the plan’s tactics; and four periodically evaluate the plan for results and corrections.

Non-profit organizations need to invest in effective strategies toward raising important philanthropic dollars. Both paid and volunteer leaders of our nonprofit organizations can best address this issue through clear goals and accountability.



On the contrary, Doug, volunteers do so much more than volunteer their service. Volunteers become ambassadors of your organization with a greater understanding of who we are and what we do. They also interact with our patients who suffer from mental illness learning that about their disability and struggles. We see volunteers helping to break the stigma and supporting our patients in recovery.

Great advice, Nelson! Do you find managing volunteers to be a large task? Some organizations might prefer to "not be bothered" with supervising nonpaid staff.

Nelson W. Burns

Nelson W. Burns

Nelson W. Burns has been the president and CEO of ...

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