I am often asked in my business what “fund-raising event” brings in the most dollars for the amount of work? And, I am flooded with publications in the mail selling this specialist or this fundraising model that promises the best results in raising philanthropic dollars.
What I find is one of the most important predictors of effective fundraising strategies is the simple idea of; one, having a written plan within a time frame; two, assigning someone accountable to accomplishing the plan; three, involving key volunteers in the plan’s tactics; and four periodically evaluate the plan for results and corrections.
Non-profit organizations need to invest in effective strategies toward raising important philanthropic dollars. Both paid and volunteer leaders of our nonprofit organizations can best address this issue through clear goals and accountability.