Advocacy is hard work. Collaboration is perhaps even harder work. Advocacy for and collaboration on efforts to promote effective approaches to suicide prevention can be particularly challenging in light of the stigma that surrounds the issue and the difficulty in finding resources (money) to meet the demands of competing public health priorities. It may seem as if, more often than not, we make little to no progress in advancing the priorities of the mental health and substance use treatment fields. The good news is there are many examples of the well-informed and prepared individual making a difference, when the opportunity presents itself, to advocate for the right thing. The profound impact of one such advocacy success for suicide prevention made the national news in recent weeks. TheUSA TODAY newspaper (otherwise known as the road warrior journal), in its July 29th issue on page 4A, reported on a federal government program that is jointly administered by the VA and SAMHSA. The article stated, “More than 22,000 veterans have sought help from a special hotline in its first year, and 1,221 suicides had been averted”. It went on to point out that a RAND Corp. study has “found that about 20% of soldiers returning from Iraq and Afghanistan display symptoms of PSTD, which raises the suicide risk”. There are several reasons this short article is significant. One obvious reason is it reports on quantifiable outcomes and demonstrates that access to the right supports, in this case a qualified hotline, helps people and saves lives. Also, it serves to educate the public about risk factors for suicide and brings the conversation to an open forum.