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Rosenberg: Revolution is 'consumer directed, technology-driven'

April 15, 2012
by Nick Zubko, Associate Editor
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With the Beatles’ tune “Revolution” playing before she took the stage, National Council CEO Linda Rosenberg kicked off the 2012 National Council Conference & Expo talking about key “revolutions” for which the field needs to be prepared.

“The revolution I’m talking about today is a consumer directed, technology-driven revolution in [terms of] how we receive, process and use information,” Rosenberg told a packed ballroom at the Chicago Hilton on April 15.

“Today, the knowledge we need as business owners, healthcare consumers and informed citizens, is literally in the palm of our hands.”

Rosenberg challenged attendees to think of themselves as “futurists” in order to determine what their “imaged future” in healthcare will look like.

“The only constant is change,” she said. “No matter what the Supreme Court decides, no matter who wins the presidential and congressional elections, change will continue.”

Rosenberg stressed the idea that rather than compliance, consumer engagement will be the key competency. And “treatment on demand” will become the norm, taking place "when, where and how the consumer wants it."

In terms of what this all means for healthcare leaders, she said “it means we remain committed to our core vision, but flexible in how we achieve it.” Rosenberg also outlined “three elements” that will shape the future of healthcare. She said that healthcare will:

  1. Be led by “citizen science.” It is a revolution, but it is one that is driven by technology that is driving healthcare, she says. 21st century healthcare will be citizen directed care.
  2. Continue to integrate. With treatment viewed as a single integrated function that includes both physical and mental health. “Integration isn’t a concept, it’s a way of doing business.”
  3. Be driven by data. Care is increasingly transparent and the results increasingly public. “We have to share our results, and not all of them will be positive," Rosenberg said. "If we don’t measure it, we can’t manage it and we can’t improve it. Whether it’s tied to compensation or not, openly shared performance data is a key to improvement.”

Rosenberg concluded with asking attendees to increase their role in the revolution, because "a revolution requires us to draw upon each other and unite in action."