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TRT adds Origins to its portfolio

May 10, 2017
by Julie Miller, Editor in Chief
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TRT Holdings, Inc. announced on Tuesday that is has acquired Origins Behavioral HealthCare. The deal complements TRT Holding’s Gaston House, a sober home for men in Dallas that it has owned for 10 years. The facility will become part of the Origins portfolio.

 “There are a lot of different philosophies out there, and Origins seemed to be a perfect match for what we were looking for,” Robert Rowling, Jr., chairman of the board, tells Behavioral Healthcare Executive. “From our perspective, addiction treatment is a largely fragmented industry, and our partnership with Origins will really help extend resources to address the growing needs of millions and millions of Americans who are struggling with addiction and alcoholism.”

Rowling says it’s as much a business opportunity as it is a mission for the family. He is a person in recovery and entered treatment in 2000 at the age of 18.

“Unlike like a lot of the [private equity] shops that have come in with a five- or seven-year horizon, we’re a family holdings company, and we are long-term holders of businesses. We plan on being in this industry for a long time,” he says.

Portfolio synergies

Outside of healthcare, TRT most notably owns Omni Hotels & Resorts and Gold’s Gym.

While there aren’t real estate synergies with TRT’s other portfolio brands, Rowling says, an opportunity exists to leverage best practices from Omni and Gold’s Gym in staff recruitment and retention efforts. The two brands are cited as preferred employers, he says.

“We want to be one of the best places to work in the industry,” he says. “That’s one thing we’ve really hung our hat on.”

Staffing continues to be a challenge industrywide, with shortages of clinical professionals noted in most markets.

Drew Rothermel, MBA, will continue in the role of Origins’ president and CEO, and the Levenson family who founded Origins in 2009 will maintain involvement through the Levenson Foundation and MAP Health Management, an aftercare program. Current locations include treatment centers in West Palm Beach and Vero Beach, Fla., and South Padre Island, Texas.

TRT will aim to expand Origins into new geographic areas in the future. Rowling says there are no other behavioral health deals in the pipeline now, but he will continue to keep his eye on several attractive brands.