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Emphasizing social media's value

April 6, 2009
by Douglas J. Edwards, Editor-in-Chief
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Attendees at the National Council conference are urged to explore Web 2.0

"Together we will" is the theme of the National Council for Community Behavioral Healthcare’sannual conference this week in San Antonio, and the notion that the field must collectively innovate to survive was expressed by National Council President/CEO Linda Rosenberg in the opening general session. For example, she said community-based behavioral healthcare organizations need to explore using social media such as blogs,
LinkedIn, and so on.

"Staying relevant involves embracing new ideas," Rosenberg noted while acknowledging that many behavioral healthcare executives have yet to migrate their organizations to social media, sometimes called “Web 2.0." She pointed out that provider organizations can use social media to achieve their missions, such as by linking consumers through Twitter to support their therapeutic goals. Rosenberg said that such communication "is becoming the norm" especially among younger consumers. At the conference the National Council has a social media idea lab where attendees can experiment with these new tools and ask questions. The National Council is onboard with the social media itself and has a
Twitter page and a presence on
Second Life.
Behavioral Healthcare also has a
Twitter page as well as a
LinkedIn group and blogs written by industry experts (Click
here for an editorial on social media and behavioral healthcare).