Before and after: the impact of strategic planning at New Beginnings Recovery Center | Behavioral Healthcare Executive Skip to content Skip to navigation

Before and after: the impact of strategic planning at New Beginnings Recovery Center

June 27, 2013
by Dennis Grantham, Editor-in-Chief
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A detailed strategic plan was just the beginning of a two-year revitalization effort at New Beginnings Recovery Center (NBRC, Opelousas, La.), winner of the 2013 James W. West Quality Award. The award was presented by Michael Walsh, CEO of the National Association of Addiction Treatment Providers (NAATP), to Johnny Patout, NBRC's CEO, on May 19 at the annual  Conference in San Antonio, Texas 

Established in 2001, the James W. West, MD, Quality Improvement Awards recognize NAATP-member addiction treatment organizations that improve the quality and effectiveness of their services and document their results along the way. The award, which is co-sponsored by Behavioral Healthcare, NAATP, and the Betty Ford Center, is named in honor of James W. West, a longtime quality improvement advocate and medical director emeritus at the Betty Ford Center.

NBRC's careful execution of a detailed strategic plan led to dramatic improvements on a range of organizational, clinical, and care quality issues, as noted below. Plan implementation began in July 2011, following the purchase of the center by a new management team. (See full story)




Patient focus

Patients aged 13-30

Teens only, ages 13-19


1 licensed counselor

2 counselors in training

1 part-time nurse


Other support staff

Total: 15

1 Physician (ASAM Certified Addictionologist)

1 Psychiatrist

5 Masters’ level therapists

24/7 nursing

1 Recreational coordinator

1 Registered Dietitian

Other support staff

Total: 40

Treatment capabilities

State residential treatment license for SUD treatment

State inpatient treatment license for SUD and co-occurring disorders; Detoxifcation services; Intensive family program



“Positive” CARF survey completed in June; NBRC awaiting official CARF survey results.


5 patients per month

18-20 patients per month


2 networks

12 networks, including Blue Cross/Blue Shield in La., Ga., Miss., Tenn., and Texas.


Inadequate billing system

New billing system

Reputation and referrals

‘Pretty bad’ reputation, few referrals

75% of current patients gained via regional referrals from professionals.

Physical plant


$500,000 in improvements, 2011-12



$700,000 in 2012

Associations, Conferences


NAATP and NAADAC membership; attendance at five industry conferences annually



Two outreach coordinators

New website

New blog, article publications

Conference speaking engagements