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White papers

  • Whitehat vs. Blackhat SEO in Addiction Treatment Digital Marketing

    How do you market your behavioral health center in the digital space? If you have your own website, chances are you or an agency you have hired is utilizing search engine optimization (SEO). The better your SEO, the more likely it is that your practice will be prominently listed on Google.

  • 5 Key Factors to Successful Behavioral Health Population Management

    Data and technology are the keys to meeting the Triple Aim. One of the keys to more efficient patient care is data collection and analysis from all areas of a patient’s history, including value-based care coordination data, claims data, and clinical outcomes data, among others. With access to data and predictive analytics, providers are becoming better equipped to extend and expand the continuum of care.

    With the ‘5 Key Factors to Successful Behavioral Health Population Management’ addressed in this white paper, you can discover more on:

  • How Behavioral Health Income Will Be Determined by Clinical Outcomes

    Reimbursement changes are transforming the behavioral health marketplace. As insurance payers aggressively shift toward value-based payments that emphasize value over volume, the focus on outcomes has intensified across the entire healthcare spectrum.

    Outcomes will increasingly dictate income going forward, forcing behavioral health providers to re‑examine their approach to patient care and raising new questions for investors seeking acquisitions.

    In 2010, ACOs were nonexistent; today, there are more than 700.

  • Marketing as an Investment—Not a Cost

    Not Just ANY Marketing Investments…the Right Investments.

    You want to yield optimal return on investment from content used in marketing efforts. In the treatment space this means achieving the right balance in your marketing messaging between hospitality and medical to alleviate fear and demonstrate comfort. To do so, you will need to keep the following factors in mind:

  • Health Homes: A New Vision for Quality Care

    October 2015

    One part of the Affordable Care Act of 2010 directly impacted the behavioral health industry: the creation of Health Homes to serve Medicaid patients with complex mental health and substance abuse disorders. Just a few years in, we’re starting to see the broader impact on the industry with a shift toward evidence-based care with aligned quality and outcomes measures.

  • Certified Community Behavioral health Clinics: What You Need to Know Today

    October 2015

    Make Sure You’re Prepared for the CCBHC Movement!

    The behavioral health industry has watched some recent health reform measures from a bit of a distance, but today we are on the verge of a major shift.

    Behavioral health centers need to know where they stand today, and what they need to do to prepare for the clinical, financial and technological impact of the Certified Community Behavioral Health Clinic pilot program.