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Though a relatively new field, digital marketing has become the cornerstone of advertising and business growth across all industries. But recent controversy within the addiction field has highlighted the importance of digital marketing best practices to protect the largely vulnerable population we serve. Recovery Brands offers these comments in hope of supporting and continuing conversations of how to best harness the power of the Internet while serving our clientele with integrity. In the first of a series of white papers, we provide a set of ethical principles to which we hold ourselves, and contribute to the ongoing dialogue on ethics in digital marketing.