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You Can Only Measure What You’re Tracking: Tools & Tactics For Effective Digital Marketing

Thursday June 16, 2016 | 1:00 p.m. ET, 12:00 p.m. CT

Making executive-level decisions about marketing has never been easier. There is a wide array of tools that allow tracking of return on investment (ROI) on all marketing channels. This webinar program will examine tracking systems that include call tracking, heatmapping, analytics, webmaster tools and customer relationship managment (CRM) integration. 

Learning to analyze and assess marketing trends is a key component in making more accurate decisions in a marketing strategy. Using tracking metrics will enable managers to hold the admissions department and marketing representatives accountable. Given this insight, managers will have a finger on the pulse of knowing who the most valuable referral partners are.

Learning Objectives:

  • Describe tools and tactics leading digital marketing agencies use to track campaigns
  • Explain what metrics can be tracked to hold different departments accountable
  • Summarize common mistakes executives make that inhibit strategic improvement

Daniel J. Gemp
President, CEO
Dreamscape Marketing, LLC

Daniel Gemp has been the President and CEO of Dreamscape Marketing since its founding in 2005. While at Dreamscape, Dan has originated custom strategies for the effective implementation of internet and search marketing as well as social/mobile advertising campaigns. He maintains consultative focus on extremely efficient and proprietary search engine optimization techniques focused on Return-On-Investment driven methodologies and metrics.

A graduate of Villanova University’s school of business, Dan applies financial modeling and international experience to Dreamscape’s campaigns to consult partners on a cost-per-action model. Dreamscape engineers and develops custom solutions for small to large treatment centers and recovery service providers with targeted research, products, and content-centric campaigns that result in new revenue streams, increased brand awareness, implementation of new lead development systems, and direct sales activation. With the rise of the burgeoning mobile web/app market, Dan has also positioned Dreamscape as a thought leader on system design and mobile advertising.