Making executive-level decisions about marketing has never been easier. There is a wide array of tools that allow tracking of return on investment (ROI) on all marketing channels. This webinar program will examine tracking systems that include call tracking, heatmapping, analytics, webmaster tools and customer relationship managment (CRM) integration.
Learning to analyze and assess marketing trends is a key component in making more accurate decisions in a marketing strategy. Using tracking metrics will enable managers to hold the admissions department and marketing representatives accountable. Given this insight, managers will have a finger on the pulse of knowing who the most valuable referral partners are.
- Describe tools and tactics leading digital marketing agencies use to track campaigns
- Explain what metrics can be tracked to hold different departments accountable
- Summarize common mistakes executives make that inhibit strategic improvement