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Marketing Pitfalls & Competition: Learn to Compete with the Titans of the Treatment Industry

Wednesday, March 9, 2016 | 1:00 p.m. ET, 12:00 p.m. CT

Every marketer knows that analytics are the keys to a successful marketing campaigns, but what happens when poor marketing data drives poor marketing strategy? This program will examine how to inspect analytics for data inaccuracies, what red flags to look for, and how to give meaning to data. Real-world examples from both industry leaders and newcomers to the space will be used to showcase the marketing tools and tactics that are of the most strategic advantage to treatment centers of all sizes and marketing budgets. Scalability and efficiency will be key considerations for all marketers.   

Learning Objectives:

  • Discuss strategies to compete with enterprise-level budgets
  • Formulate opportunities that result from the mass marketing of the largest brands
  • Describe tools and tactics to avoid overspending and marketing strategically
  • Review messaging and niche offerings to limit risk as the market evolves
Daniel J. Gemp 
President, CEO
Dreamscape Marketing, LLC
Daniel Gemp has been the President and CEO of Dreamscape Marketing since its founding in 2005. While at Dreamscape, Dan has originated custom strategies for the effective implementation of internet and search marketing as well as social/mobile advertising campaigns. He maintains consultative focus on extremely efficient and proprietary search engine optimization techniques focused on Return-On-Investment driven methodologies and metrics.
A graduate of Villanova University’s school of business, Dan applies financial modeling and international experience to Dreamscape’s campaigns to consult partners on a cost-per-action model. Dreamscape engineers and develops custom solutions for small to large treatment centers and recovery service providers with targeted research, products, and content-centric campaigns that result in new revenue streams, increased brand awareness, implementation of new lead development systems, and direct sales activation. With the rise of the burgeoning mobile web/app market, Dan has also positioned Dreamscape as a thought leader on system design and mobile advertising.