Every marketer knows that analytics are the keys to a successful marketing campaigns, but what happens when poor marketing data drives poor marketing strategy? This program will examine how to inspect analytics for data inaccuracies, what red flags to look for, and how to give meaning to data. Real-world examples from both industry leaders and newcomers to the space will be used to showcase the marketing tools and tactics that are of the most strategic advantage to treatment centers of all sizes and marketing budgets. Scalability and efficiency will be key considerations for all marketers.
- Discuss strategies to compete with enterprise-level budgets
- Formulate opportunities that result from the mass marketing of the largest brands
- Describe tools and tactics to avoid overspending and marketing strategically
- Review messaging and niche offerings to limit risk as the market evolves