With funding provided by the federal High Intensity Drug Trafficking Areas (HIDTAs) program, the not-for-profit Partnership for Drug-Free Kids has produced two educational videos that translate facts about the heroin crisis into language families and communities can understand. The joint initiative, "Heroin and Other Opioids: From Understanding to Action," was introduced at the 2016 National Rx Abuse and Heroin Summit in Atlanta.
The story presented in the complementary videos—one for family audiences and one for community audiences—was crafted from the point of view of a high school student who talks about initial opioid use and the trend toward heroin addiction.
“When we can’t get a refill, heroin is the only way to stop our pain,” says the young narrator.
Partnership President and CEO Marcia Lee Taylor says the three components of the HIDTA strategy include: community education, online education and tools and peer-to-peer parent support.
The full online resource, drugfree.org/heroin, additionally offers visitors a greater understanding of the issue, as well as actions that individuals and communities can take to affect change, whether that's access to the partnership's science-based resources or links for local information.
Watch the video here