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CRC to redesign 4Therapy.com

January 6, 2011
by News release
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Cupertino, Calif. — CRC Health Group, a leading provider of behavioral health and addiction treatment services, has announced the redesign of 4Therapy.com, the company's website that connects clinical professionals with individuals that are actively seeking help for their addiction or behavioral health issues.

The result of extensive consumer research, the site's redevelopment aims to incorporate the highest standards of usability, navigation and design while providing relevant news and information, as well the products and services that visitors most often requested.

"We believe in over-delivering to our clients, in this case, website visitors," said Jim Hudak, chief administrative officer for CRC. "So we asked for their input in this redesign process and have responded to their request for easier and faster interaction with clinical professionals."

The redesign project is one part of CRC's overall strategic initiative focused on providing a new standard of excellence in connecting professionals and clients. Overall site improvements include enhanced navigation, functionality and improved site speed.

Specifically, the site features easy access to the most relevant behavioral health news stories of the day, improved search functionality and design, a state-of-the-art video experience, enhanced classified products, and the ability to create blogs and share photos within the site's community. The site also offers clinical professionals with a rich platform to promote their services and describe their specialties.

"As an increasing number of information-seekers turn to 4Therapy.com for the latest news, information and trusted clinician recommendations, it is increasingly important for us to offer a convenient, refined and informative web site experience," said Linda Fisk, CRC's senior vice president. "We want to ensure that we continue to be the preferred source for fast, reliable information about clinical professionals and their services for our clients."

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