Try for a moment to forget everything you've known or thought about as "fundraising"—all the baggage you've got about being tricked, manipulated, made to feel guilty, strong-armed, or entertained, albeit for a good cause.
This is the perfect time of year to debrief, to reflect, and to regroup. What will you keep as is? What needs to be changed or discarded altogether?
I see this happening so often: Donors really rolling up their sleeves and getting involved—but often only when they are asked for advice or input.
People remember a personal "thank you," and, right now, on the front edge of the holiday season, you have full license to call them for no other reason than to say "thank you."
The reluctance to hire a development director or community relations person (until the cost can be justified to the board) was soundly rebuffed a finance director, who cited the ROI of just such a...
Before you know it, you may find yourself engaged in a real conversation with a passionate donor
Find at least two opportunities each year to communicate personally with each donor. Resist the temptation to do all the talking; ask lots of questions, and listen to what they need and want.
If you are one of those superstars in your arena, you no doubt know the test is in your legacy.
The key to a successful 'ask' is being a real human being—not a robot with a script, but a regular person who truly cares about this organization and this donor.
Here, in your board members, you have the most dedicated volunteers. Why not assume they will become your most passionate major donors?
A private, non-profit alcoholism and drug addiction treatment center received $13 million to build a new facility with integrated care in mind.
Passion can become buried or lost over time. When that happens, how do you get it back?
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