Case studies are one of the proven tools that encourage potential patients to seek services, but they require careful consideration to avoid legal trouble.
The bigger question is not within the profit-making business model, but how each center or agency uses its incoming funds to shepherd people toward recovery.
The recent sale of the Hanley Center will help Caron increase care capabilities for seniors--a population that is set to reach 75 million people by 2020.
Try for a moment to forget everything you've known or thought about as "fundraising"—all the baggage you've got about being tricked, manipulated, made to feel guilty, strong-armed, or entertained, albeit for a good cause.
This is the perfect time of year to debrief, to reflect, and to regroup. What will you keep as is? What needs to be changed or discarded altogether?
I see this happening so often: Donors really rolling up their sleeves and getting involved—but often only when they are asked for advice or input.
People remember a personal "thank you," and, right now, on the front edge of the holiday season, you have full license to call them for no other reason than to say "thank you."
The reluctance to hire a development director or community relations person (until the cost can be justified to the board) was soundly rebuffed a finance director, who cited the ROI of just such a...
Before you know it, you may find yourself engaged in a real conversation with a passionate donor
Find at least two opportunities each year to communicate personally with each donor. Resist the temptation to do all the talking; ask lots of questions, and listen to what they need and want.
If you are one of those superstars in your arena, you no doubt know the test is in your legacy.
The key to a successful 'ask' is being a real human being—not a robot with a script, but a regular person who truly cares about this organization and this donor.
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